Schuh Kids to Open Store at Merry Hill
Schuh Group, the Scottish footwear and accessories retailer, will open its first Schuh Kids standalone store at Merry Hill Shopping Centre in Dudley, West Midlands. The new store forms part of Schuh’s strategic expansion plans for its children’s footwear offering.
Dedicated Space for Kids Footwear
The 2,263 sq ft store will provide a dedicated space for Schuh’s range of kids and teenagers footwear, outerwear, and accessories. It will feature a specialist kids fit bar to ensure the correct fit for growing feet as well as an edited collection of on-trend styles. The new store is designed to make shopping more engaging for younger customers and their families.
Continued Growth in Children’s Footwear
Schuh sees significant opportunities for growth in children’s footwear and is expanding its kids product range and retail footprint to capitalize on demand. In addition to the new standalone Schuh Kids store, Schuh is converting more of its existing space to house larger kids footwear departments in several of its locations. The company aims todouble the number of its kids footwear lines over the next three years.
Enhanced In-Store Experience
The new Schuh Kids store is the latest development in Schuh’s strategy to deliver an enhanced in-store customer experience across its business. It features Schuh’s new visual merchandising approach with deeper product displays, wider aisles, more fitting rooms, and specialist staff to provide customers with a more informed and personal service. The increased space allows for a revamped layout with additional seating areas, digital screens, and product zones to create a more inspiring shopping environment.
Online and In-Store Integration
Schuh is further integrating its online and in-store offerings to provide customers with an seamless multi-channel experience. The new Schuh Kids store reflects this strategy with product ranges selected to complement what is available on Schuh’s website and mobile app as well as fitting areas equipped with iPads to scan barcodes and access size availability for delivery or click and collect. Schuh aims to continue expanding its digital and physical capabilities to strengthen its omnichannel retail model for the benefit of customers.
Commitment to Service and Quality
Schuh was founded on a commitment to provide outstanding quality, service, and value to customers. The new Schuh Kids store reinforces this mission, offering parents and kids a fantastic range and outstanding service in a kid-friendly environment. Schuh believes in enabling children to follow their passions by finding high-quality, supportive, and affordable footwear and looks forward to welcoming new young customers at its newest store.
