Zalando Pilots Virtual Online Fitting Room
Zalando, Europe’s leading online fashion platform, is piloting a virtual online fitting room. The virtual fitting room allows customers to view augmented reality versions of clothing items on their own bodies. Using customized 3D avatars and AI, customers can see how different items of clothing might look on them before purchasing.
A Technology-Enhanced Shopping Experience
The virtual fitting room enhances the online shopping experience with personalized tech features. Customers start by selecting a 3D avatar that looks like them and customizing details like hair, eye color, and skin tone to appear as realistic as possible.
Try on Clothes Virtually
With their personalized avatar, customers can then virtually try on different clothing items like dresses, tops, bottoms, suits, and more. The AR technology overlays the clothing on their avatar in real-time and from different angles so they can view how the item might look on them. They can adjust lighting, swap out different styles and colors, and capture and save their favorite virtual outfits.
Reduce Returns and Improve Satisfaction
By enabling a more immersive and engaging shopping experience, Zalando aims to decrease return rates and increase customer satisfaction. A comprehensive virtual fitting room experience could convince more customers to keep the clothes they buy instead of returning items. Zalando collects anonymous statistics on the virtual fitting room to better understand customer preferences and improve the experience over time.
Rollout to More Categories and Customers
If the pilot is successful, Zalando plans to expand the virtual fitting room to more clothing categories, styles, and sizes as well as make it available to more customers across Europe. The virtual fitting room is another step in Zalando’s initiative to provide innovative and personalized shopping experiences to their customers. By enhancing the digital experience, they hope to strengthen customer loyalty and continue growth as a leading online fashion company.
