Joe Browns Delivers Strongest Year to Date
British fashion and apparel retailer Joe Browns has reported a 15.3% year-on-year increase in sales for the 26 weeks to August 25, 2019, its strongest performance in its 32-year history.
2019 on track to beat 2018
Joe Browns said like-for-like sales rose 8.2% during the period, while online sales surged 37.8% year on year. The company is on track to achieve at least 5% like-for-like growth for the full year, better than the 3.1% increase reported for 2018.
Investing in growth areas
Joe Browns continues investing in expansion and key strategic areas to support future growth. It recently rolled out new website functionality to improve the customer experience, and opened two new stores taking its physical footprint to 83 locations. More store openings are planned this year.
Building a platform for long-term success
Chief executive Peter Jackson said: “Our strong performance in the first half of 2019 demonstrates the progress we are making against our key objectives. We remain focused on building a platform for long-term success through investment in our multi-channel strategy, private-label offer, and international expansion.” Joe Browns is positioned for further progress in 2019 and beyond through its focus on growing market share and profitability.
Transformative period ahead
Jackson said Joe Browns operates in a “dynamic market environment”, but sees opportunities for continued growth. “The forthcoming period will be another transformative one for Joe Browns as we accelerate our strategy through investment in technology, expanding our brand portfolio and entry into international markets,” he added.
