First look: Sportswear brand On’s debut UK store
Sportswear brand On recently opened its first UK store in London, showcasing its latest sportswear and athleisure collections. The store spans 193 square feet on King’s Road, designed to reflect On’s premium and versatile product positioning.
Displaying current collections
The UK store features On’s latest product collections, including athleisure pieces, casual apparel, training apparel, footwear and accessories. The brand’s model-off duty series is also center stage. These collections craft On’s image as a brand dedicated to high-quality, versatile and multifunctional sports equipment.
Targeting athletes and lifestyle seekers
Unlike its parent company Adidas, On operates as an independent brand focused on creating versatile clothing relevant to a wide range of athletes and lifestyle seekers. It aims to provide gear and practical products for activities without a fixed purpose.
Boosting UK prominence
Opening its first UK store is an important step for On in expanding the UK market. By displaying products in a physical space, On can increase awareness and brand recognition among UK customers. The location on London’s King’s Road retail hub also provides On’s target customers ample foot traffic. As supply expands, On plans additional stores in other UK cities.
Embodying sport and lifestyle
Overall, the store successfully embodies On’s image as a brand focused on versatile and multifunctional sportswear. It provides appealing products for athletes and consumers oriented toward health and lifestyle. With additional store openings, On aims to achieve greater prominence and footprint in the UK market.
