Oliver Bonas Appoints Head of Fashion Buying
British lifestyle and clothing retailer Oliver Bonas has appointed Alice Perez as head of fashion buying, a newly created role focused on product curation and key category management.
Driving range and product innovation
Reporting to Oliver Bonas’ chief commercial officer, Perez will lead the buying team in delivering an inspiring and innovative product range across the brand’s categories, especially home, fashion and beauty. She will identify key buying opportunities, lead negotiations, manage budgets, and ensure optimization of product margins.
Enhancing digital experience
Perez will also work closely with Oliver Bonas’ experience, content and product teams to bring its digital-first strategy to life and enhance the customer journey. This includesoptimizing product images, descriptions, and search functionality to improve findability and drive conversion.
Bringing a fresh perspective
Oliver Bonas said Perez brings significant fashion and retail buying experience “as well as fresh ideas and an inspiring vision for the future.” Her appointment will enhance the company’s ability to offer tailored ranges, build stronger customer engagement, and supportbusiness growth.
Future-focused strategy
Perez joins Oliver Bonas at a time of significant expansion and transformation as it gears up for further growth. Oliver Bonas isinvesting in areas such as private label, international shipping, and store refurbishment to broaden its appeal while also launching newcategories. Perez will play a key role in realizing the company’s future-focused strategy across all categories and channels.
