May’s Drapers Examines Shopping Centre Revivals, Lack of Diversity Progress and Superdry’s Success
The May edition of Drapers analyses how shopping centres are reinventing themselves to attract more customers, a lack of improvement on diversity and inclusion despite industry pledges, and Superdry’s continued expansion in contrast with the struggles of rivals announcing store closures.
Shopping Centres Refresh Offer and Regain Relevance
Shopping centres that have revitalized their offering with additional experiences, dining and drinking options as well as repurposed space and improved accessibility have seen visitations and sales start growing again after years of decline, whereas those remaining largely unchanged continue struggling. Some are also enhancing their omnichannel credentials with ecommerce platforms and click-and-collect services to suit modern shopper habits. As limited retail park options reduce available space, shopping centres are regaining their appeal.
Fashion Industry Fails to Deliver Promises of Progress on Diversity
Research by the Fashion Retail Academy highlights how only 16% of fashion CEOs and 4% from an ethnic minority background have been reached, demonstrating a lack of progress despite industry pledges to improve diversity and inclusion. While some brands have launched diversity initiatives, a failure to tackle deeper issues and reflect the diverse range of customers the fashion industry serves in its leadership and workforce means meaningful change has not been delivered.
Superdry Continues Expansion as Topshop and Peers Face Struggles
In contrast with Topshop, Missguided, Forever 21 and other fashion chains announcing restaurant closures, Superdry remains focused on growth. In May alone, Superdry opened five new stores across the UK, including in Eastleigh, Swindon, Croydon, Edinburgh and Milton Keynes. The chain now operates 305 stores globally, cementing its status as a success story amid the trials of others in retail.
