LK Bennett Partners with Ascot Racecourse
British womenswear brand LK Bennett has secured a sponsorship deal with Ascot Racecourse, one of the UK’s most prestigious racecourses. LK Bennett will become the official clothing partner for the five-day Royal Ascot meeting in June.
Raising brand awareness
The multi-year partnership aims to raise the profile of LK Bennett and bring its classic British style to Royal Ascot racegoers. LK Bennett will have branding presence across the racecourse, including outdoor LED screens, sponsorship boards, and product placement. Attendees will also receive invitations from LK Bennett to visit its store in Ascot.
Access to influential customers
Royal Ascot attracts Royals, celebrities, and wealthier racegoers, gaining LK Bennett access to high-spending, influential customers. The brand can showcase its collections to affluent racing enthusiasts keen to dress in luxury British fashion. LK Bennett will also gain social media coverage and PR value from the partnership.
Supporting British heritage
As an iconic British brand itself, LK Bennett said the partnership aligns with its values and mission to celebrate British heritage and style. LK Bennett will work with Ascot Racecourse on content and initiatives highlighting timeless British dressage and racecourse fashion. The brand’s saddle bags and other equestrian-inspired products will also be promoted through the deal.
Boosting brand credibility
LK Bennett aims to boost its prestige and credibility as a British luxury brand through the partnership. By associating with such a prestigious institution as Ascot Racecourse, LK Bennett reinforces its position as a purveyor of the finest traditional British style and quality. The deal supports LK Bennett’s strategy to engage affluent customers and gain further exposure as a premium heritage brand.
