In The Style Announces Deal with Giovanna Fletcher
The deal, which is set to launch in June, will see Fletcher design a collection of clothing and accessories for the brand. The collection will be available in sizes 6-24 and will be priced between £10 and £40.
Background
In The Style was founded in 2013 and has since become known for its collaborations with celebrities and influencers. The company was sold to Livingbridge in May 2023.
Giovanna Fletcher is a best-selling author, podcast host, and influencer. She is known for her work in the parenting and lifestyle space and has a large following on social media.
The collaboration between In The Style and Giovanna Fletcher is set to launch in June and will include a collection of clothing and accessories designed by Fletcher. The collection will be available in sizes 6-24 and will be priced between £10 and £40.
Fletcher said of the collaboration: “I am thrilled to be working with In The Style on this collection. As a busy mum and podcast host, I know how important it is to feel comfortable and confident in what you wear, and I’m excited to create a range that reflects that.”
In The Style CEO Adam Frisby added: “We are excited to welcome Giovanna to the In The Style family. She is an inspiration to many and we know that her collection will resonate with our customers.”
Conclusion
The collaboration between In The Style and Giovanna Fletcher is set to launch in June and is expected to be a popular addition to the retailer’s range of clothing and accessories. The partnership is a testament to the continued success of In The Style’s strategy of collaborating with influencers and celebrities.
