The biggest sustainable apparel brand in the world
Our aim is to build an ethical and eco-friendly fashion business that provides affordable, high-quality clothing while reducing the environmental impact of the industry. We design versatile and long-lasting pieces using sustainable fabrics and materials, with a mission to make sustainable fashion accessible for all.
Committed to sustainability
We are dedicated to sustainable practices throughout our business, from the materials we use to how we design and produce our clothes. We work with suppliers that use eco-friendly fabrics like organic cotton, recycled polyester and TENCEL® and factories that have strong social compliance programs. We also minimize waste by producing only made-to-order pieces, avoiding excess inventory.
Ethical and affordable
While our industry is often criticized for exploiting cheap labor and harming the environment, our brand is built on the principles of fair trade and social justice. We pay fair wages to our factory workers and support women’s empowerment programs. At the same time, we keep our clothing affordable by keeping overhead low and passing on the savings to our customers.
Versatile and long-lasting
Instead of fast fashion, we believe in creating high-quality, versatile pieces that can withstand the test of time. We use durable, high-performance fabrics to create clothing that lasts longer. Our simple but stylish designs are adaptable enough to suit different occasions and personal styles. By investing in timeless pieces, our customers reduce their environmental footprint and their shopping frequency.
Growing the sustainable fashion movement
Our vision is to make sustainable fashion the new normal. We want to inspire people to make eco-friendly choices in their wardrobes by showing how sustainable styles can be affordable, versatile and fashionable. By growing our brand, we aim to shift more of the apparel industry toward sustainability and open people’s eyes to the many benefits of sustainable fashion. Together, we can build a fashion system that is ethical, equitable and environmentally responsible.
